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Research papers

Evaluating the ROI of radio and billboards

This paper reviews an analysis done on a billboard and radio advertising campaign in the fast moving consumer goods industry. The analysis uses multivariate regression to quantify the Return On Investment from advertising. The findings indicate that...

Catalogue: ESOMAR/ARF WAM Conference 2003: Media Mix
Authors: Brian Cusick, Rick Abens
Companies: Nielsen, Kraft Heinz Company
June 18, 2003
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Citation

Cusick and Abens (2003a, June 18). Evaluating the ROI of radio and billboards. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/evaluating-the-roi-of-radio-and-billboards


Research papers

An update on international PPM activities

This paper describes the current status of international PPM research activities. During the past year, research organizations have begun to evaluate and operate the PPM technology in their own countries. The details of the recent compliance test in...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Dan Ames, Pasquale A. Pellegrini, Dominique Vancraeynest
Companies: Nielsen, KANTAR TNS Malaysia
June 17, 2003
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Citation

Ames, Pellegrini and Vancraeynest (2003a, June 17). An update on international PPM activities. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/an-update-on-international-ppm-activities


Research papers

The effects of PVRs on television viewing

By analyzing data from the Nielsen National People Meter Sample, this paper dimensions the penetration of PVRs in television households in the United States. Also, Nielsen has established an offline test panel of people meter homes equipped with TiVo...

Catalogue: ESOMAR/ARF WAM Conference 2003: Television
Authors: Daniel J. Monistere, Scott L. Brown
Company: Nielsen
June 17, 2003
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Citation

Monistere and Brown (2003a, June 17). The effects of PVRs on television viewing. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-effects-of-pvrs-on-television-viewing


Research papers

Diary and telephone-based measurement of the network radio audience in the United States

The conversion of the RADAR network audience measurement service from a telephone to a diary-based survey provides an opportunity to study differences in the results from the two collection methodologies.This paper examines the differences observed...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Thomas C.N. Evans, David Lapovsky
Company: Nielsen
June 16, 2003
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Citation

Evans and Lapovsky (2003a, June 16). Diary and telephone-based measurement of the network radio audience in the United States. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/diary-and-telephone-based-measurement-of-the-network-radio-audience-in-the-united-states


Research papers

21st century measurement of 21st century media

Arbitron's Portable People Meters (PPM) capture considerably more granularity of consumer listening behavior than the diary method, according to recent PPM results from Philadelphia. Though both methods yield similar overall quarter-hours, PPM picks...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Roberta M. McConochie, Bruce Goerlich, Scott Stinnett
Company: Nielsen
June 16, 2003
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Citation

McConochie, Goerlich and Stinnett (2003a, June 16). 21st century measurement of 21st century media . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/21st-century-measurement-of-21st-century-media-


Research papers

A full year of audience research with PPM

The large-scale evaluation of the portable people meter (PPM), consisting of a panel of 1,500 consumers age 6+ equipped with portable meters in Philadelphia, has passed the one-year mark. It is now clear that media outlets will encode their signals...

Catalogue: ESOMAR/ARF WAM Conference 2003: Radio
Authors: Robert H. Patchen, Beth Webb
Company: Nielsen
June 16, 2003
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Citation

Patchen and Webb (2003a, June 16). A full year of audience research with PPM. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/a-full-year-of-audience-research-with-ppm


Research papers

The new retail kids on the block - Changing the way we shop in Asia

The paper describes research that has been carried out into grocery retailing across Asia. Its focus is on the entry of new players into these markets and the impact that they are having. Headlines would suggest that global retailers are driving the...

Catalogue: Asia Pacific 2002
Author: Peter Gale
Company: Nielsen
December 1, 2002
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Citation

Gale, P. (2002a, December 01). The new retail kids on the block - Changing the way we shop in Asia. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-new-retail-kids-on-the-block---changing-the-way-we-shop-in-asia


Research papers

How consumers identify good brands

This paper confronts the commonly held view that building long-term brand equity is basically a matter of brand 'imagery' and 'positioning' and that where global brands have succeeded in Asia, it is chiefly because they have well developed 'global'...

Catalogue: Asia Pacific 2002
Author: Alastair Gordon
Company: Nielsen
December 1, 2002
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Citation

Gordon, A. (2002a, December 01). How consumers identify good brands . ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/how-consumers-identify-good-brands-


Research papers

The prospects for local brands in China

The common assumption of globalization, that the brands of current global players will dominate many packaged goods markets, may be open to challenge in China. Local brands may turn out to be far more important than was assumed. Although the initial...

Catalogue: Asia Pacific 2002
Author: Alistair Watts
Company: Nielsen
December 1, 2002
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Citation

Watts, A. (2002a, December 01). The prospects for local brands in China. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/the-prospects-for-local-brands-in-china